More than likely, you’ve been thinking about company culture as something that needs to originate from the top – the executives – in your organization. You’re not wrong. In fact, this is what most leadership trainers and culture consultants have espoused for years. But it’s a one-sided perspective, and top-heavy.
For a complete approach to culture shaping, you’ve got to have a strategy that simultaneously emanates from the bottom-up in your organization – from every employee.
Join BetterCulture co-founder, Brett Hoogeveen, as he discusses how we’re flipping the script on company culture with a bottom-up approach that will help your employees – both inside and outside the workplace.