From the Ground Up: Six Essential Steps for Building an Employee-Led Culture
Most culture change efforts start at the top—but the best ones don’t stop there. In this practical webinar hosted by BetterCulture co-founder Brett Hoogeveen, we’ll explore how to build a thriving workplace culture by activating employees at every level. You’ll learn the six essential steps to drive behavior-based change, create shared ownership, and shape a […]
What Executives, Managers, and Employees Can Do to Build Culture from the Bottom Up

The link between culture and business performance is undeniable. Companies with strong cultures are: Today, it’s a given that building a healthy, high-performing culture is essential. What’s less understood is how to do it effectively. Most organizations focus on top-down efforts: vision statements, HR initiatives, and executive communications. And while these matter, they’re not enough. […]
Culture Kickstarter Pack

The Essential Guide to Planning High-Impact Executive Retreats
Culture from the Ground Up: Why Bottom-Up Culture Building is the Future of Great Workplaces

For years, the dominant wisdom in business has been that “culture starts at the top.” It’s a phrase that’s often repeated—and for good reason. Senior leaders do play a critical role in shaping the direction and tone of an organization’s culture. But here’s the truth that often gets overlooked:Culture doesn’t become real because a CEO […]
The DNA of Elite Executive Teams: Traits of High-Performing Leadership

At the invitation of owners and CEOs, I’ve enjoyed the opportunity to work with many executive teams. In some situations, I have been asked to lead or facilitate processes. In other instances, I have simply been asked to participate and consult. Occasionally, CEOs simply want me to observe and perhaps occasionally ask a question or […]
Why Your Next Executive Retreat Should Focus on Culture

When organizations struggle with people-related issues—turnover, disengagement, conflict, and underperformance—the root cause often comes down to culture. Company culture is a powerful driver of business success, yet it’s frequently misunderstood, neglected, or left to evolve on its own. That’s a dangerous strategy—or, more accurately, a dangerous non-strategy. The ability to build and protect culture starts […]
The Essential Guide to Planning High-Impact Executive Retreats

The Essential Guide to Planning High-Impact Executive Retreats
Leadership Reflections & Resolutions: Lead Your Team to Its Healthiest Year Yet

With a new year just around the corner, it’s the perfect time to hit pause and ask yourself: Is my leadership making waves or just treading water? The new year is all about fresh starts and big goals, so why not set some leadership resolutions that will make a real difference for you and your […]
From Interviews to Impact: Enhancing Your Hiring Process

In many companies, interviews are conducted as a one-way exchange. The prospective employer uses the process to learn as much valuable information about the candidate as possible. That’s how it’s supposed to work, right? It’s as if we’re peering through a narrow window, hoping to catch a glimpse of the applicant’s potential. Employers would be […]
Mastering Conflict Management: Strategies for Leaders

Are you ready to transform conflicts into opportunities for growth and innovation? Join us for an insightful webinar where we delve into the essential strategies for mastering conflict management as a leader. In this webinar, you will learn how to effectively navigate workplace conflicts, turning potential disruptions into opportunities for dialogue, understanding, and strengthened relationships. […]