For Organizations
Build Consistent Leadership Across Your Organization
In many organizations, leadership depends on the individual. Expectations vary. Decisions are inconsistent. Culture shifts from team to team.
The MindSet Leadership Program helps organizations implement a shared leadership framework that aligns behaviors, strengthens culture, and scales across teams and levels.
Our Framework
The Leadership Standard We Build On
BetterCulture’s MindSet Leadership framework is anchored in seven defining principles that shape leadership behavior across teams, departments, and levels.
BetterCulture's 7 Principles of Leadership©
Principle 1: Leaders maintain a never-ending focus on mission, excellence, and culture.
Principle 2: Leaders create an environment where staff feel proud of their company—and know that their company is proud of them.
Principle 3: Leaders work hard to help staff be successful at work and in life.
Principle 4: Leaders protect the right of good staff to work with good staff.
Principle 5: Leaders encourage and promote open discussion and analysis as a predicate to decision making.
Principle 6: Leaders deal effectively with conflict.
Principle 7: Leaders encourage others to enjoy their work.
Common problems we hear:
- “Our managers were promoted for performance, not leadership skills.”
- “Leadership behaviors are inconsistent across departments.”
- “We don’t have a shared leadership language.”
- “Our training doesn’t stick. It’s a one-time event.”
- “We want stronger culture, but we don’t know how to operationalize it through leadership.”
- “We’re growing, but our leadership isn’t scaling.”
- “New leaders are struggling without a clear path.”
- "Leadership behaviors don’t reinforce culture."
Companies that Love the MindSet Leadership Program























HOW IT WORKS FOR ORGANIZATIONS
Two Ways to Build Scalable Leadership in Your Organization
Every organization needs leadership development that scales without losing clarity or consistency.
BetterCulture partners with organizations in two ways: through a proven, ready-built leadership curriculum grounded in our 7 Principles, or through fully customized leadership and strategy solutions designed around your specific goals. Both approaches are built to strengthen alignment, reinforce consistent leadership behavior, and support long-term culture and performance.
Option 1
Prebuilt Leadership Curriculum
BetterCulture’s MindSet Leadership Program provides a complete, structured leadership development system built on our 7 Principles of Leadership©. It is designed for organizations that want consistency, scalability, and long-term alignment.
This option gives you a proven framework that can be implemented across departments and levels.
You can implement the curriculum in one of two ways:
Train-the-Trainer Model
Equip your internal leaders or HR team with facilitator guides, session plans, and resources to lead structured leadership cohorts in-house.
BetterCulture-Led Facilitation
Have our experienced team facilitate leadership cohorts directly, reinforce the 7 Principles in real-time, and guide implementation across teams.
This option is ideal for organizations that want a scalable leadership foundation with flexibility in delivery.
Option 2
Custom Leadership & Strategy Solutions
Not every organization needs a full curriculum. Sometimes you need a leadership solution tailored to your culture, challenges, and strategic goals.
BetterCulture partners with organizations to design and facilitate custom leadership experiences that create clarity, alignment, and measurable behavior change.
You can engage BetterCulture in one of two ways:
Custom Workshops and Training
Design a half-day, full-day, or multi-session workshop(s) around the outcomes you need, from communication and accountability to conflict and decision-making.
Leadership Strategy and Culture Support
Build a broader leadership plan that supports your culture goals, reinforces expectations, and strengthens leadership consistency across teams.
This option is ideal for organizations that need a targeted solution built around a specific challenge, initiative, or moment of change.
Curriculum overview
Inside the MindSet Leadership Program
The MindSet Leadership Program is designed to fit real schedules while supporting meaningful application.
Leaders move through short, focused lessons that introduce the MindSet Leadership framework and the 7 Principles of Leadership©.
Organizations commonly use the program as:
- A core leadership development curriculum
- A foundation for new leader onboarding
- A shared framework for developing leaders at every level
8 modules
An easy step-by-step journey to development and growth.
Discussion guides & presentation decks
Everything you need for an effective development program out of the box.
56 short videos
(less than 4 min each)
Powerful and practical lessons on pride, appreciation, conflict, coaching, and more.
Session scheduling guide
Take the guesswork out of deciding when and how to develop your team.
80+ Page Study Guide
Extend the content and enrich the learning experience.
Facilitated or self-directed
Have our experts run your program, or provide your own facilitators with our training guides and videos.
CASE STUDY: GREAT PLAINS COMMUNICATIONS
Cut Turnover in Half
Through Structured Leadership Development
After rapid growth and rising turnover, Great Plains Communications implemented the MindSet Leadership Program across leadership cohorts. The result: stronger alignment, improved culture, and turnover reduced by nearly 50%.
Certification
Program Completion and Certification
Leaders who complete the MindSet Leadership Program receive a certificate of completion and digital program badge.
Certification reflects meaningful engagement with a structured leadership curriculum grounded in the 7 Principles of Leadership. Participants demonstrate not just content exposure, but consistent participation and application.
For organizations, certification provides a clear marker of development and progress. For leaders, it represents a tangible commitment to growth and leadership excellence.
September 23 & 24, 2026
Join Us for BetterCulture Live
Extend your experience and expertise. This event is perfect for leaders who are passionate about building better businesses through strong company cultures. Don’t miss this opportunity!
Frequently Asked Questions
With single-user access to the MindSet Leadership Program you can expect:
- 56 short, powerful videos, each focusing on a specific leadership insight or technique (view a sample of the videos).
- A 60+ page Study Guide that will enrich the learning experience with challenges and exercises designed to help participants apply the concepts they are learning. Digital PDF Study Guide included free; printed Study Guides available for purchase as well.
- Access to the program via any device as well as access through a handy mobile app.
- The opportunity to become a better leader. Complete this program, and your leadership skills will grow!
For organizations that are interested in organization-level “all-access” to the program (requires a 3-year contract), organizations receive all of the single-user resources and functionality plus:
- Unrestricted and unlimited access to program content across your entire internal employee base.
- A robust Facilitator’s Guide to equip an internal employee to facilitate lessons among groups of leaders in your organization.
- Suggested schedules for utilizing the program as an 8-session internal leadership development program inside your organization.
- PowerPoint slide decks to aide in internal program facilitation (if desired).
- Additional recap videos for each module to aide participant discussion
- Access to a BetterCulture consultant to help answer questions and provide you with best practices for program implementation.
On average, the videos are less than 4 minutes each. Each lesson is designed to be actionable and useful. We worked hard to pack as much practical and useful content as possible into our concise video lessons. Don’t worry, all the “fluff” landed on the cutting room floor.
With 56 videos in total at less than 4 minutes each, the video lessons are approximately 3.5 hours in total. However, participants will want to spend at least twice as long reflecting and applying the concepts they learn in each video as they spend watching the video lesson itself. For that reason, we suggest that consuming the video content and completing the associated exercises in the Study Guide should take roughly 10 hours in total time for participants. The least engaged participants will spend less than 10 hours, and the most engaged participants will find that they can easily spend much more than 10 hours attempting the challenges, exercises, and reflections built into the program Study Guide.
If participants are completing the program as part of a cohort group, then BetterCulture suggests participants also gather in-person periodically to discuss the concepts they are learning and applying. A typical cohort group session agenda might be 8 90-minute sessions over 8 months in addition to the time individuals spend watching the lessons and completing the exercises in the Study Guide.
The MindSet Leadership Program teaches a powerful array of proven, effective leadership insights and techniques. These “MindSets” encompass how great leaders think and what great leaders do. The concepts in the program are not hazy bromides. They are clear, crisp, practical, and useful insights and techniques that leaders can use immediately to do things like build pride, drive employee growth, deal with conflict, show appreciation, deal with toxic or underperforming team members, make better decisions, listen better, communicate more effectively, strengthen teams, make work more enjoyable, and much more!
No. The program is designed in a way that participants can complete the entire program on their own. However, for organizations interested in developing leadership skills across the organization, running cohort “classes” of this program is highly recommended. In those instances, BetterCulture suggest that you identify a facilitator to guide your cohort classes through the program together. If you have an internal team member who would like to facilitate this program, great! We make it super easy for them by providing special facilitator resources (slide decks, a Facilitator’s Guide, etc.) at no additional charge.
Please note that BetterCulture consultants are also available to facilitate the entire program for your leaders (requires additional fee).
The MindSet Leadership Program is taught by national leadership expert and BetterCulture Co-Founder, Dr. Kim Hoogeveen. Dr. H. is a licensed psychologist, 24-year CEO, and founder of three companies, including one that became the largest center of its kind in the United States and was recognized 5 times as the #1 Best Place to Work in its metropolitan area. A much sought-after international speaker, consultant, and executive coach, Dr. H.’s insights have helped thousands of leaders improve their ability to build and protect outstanding workplace cultures while propelling tremendous business success.
Dr. H. is everything you could want in an instructor for a program like this. He’s credible, engaging, entertaining. He’s also personally used every single concept he teaches in this program with dozens of successful clients as well as while he was a CEO building a company that became a 5-time #1 Best Place to Work!
Get Started in 3 Simple Steps.
Tell us your goals
Meet with our team and give us an overview of your ideal company vision.
See your path forward
We’ll provide a customized proposal to develop your leaders and strengthen company culture.
Realize your vision
Build a better business with easy-to-use tools that help leaders and employees drive company culture.