Stop Promoting the Wrong People: How to Spot Leadership Talent That Actually Delivers
Every organization wants strong leaders—but too often, we promote people who excel as individual contributors and struggle once they’re leading others. The fallout is costly: frustrated teams, stalled growth, and talent that never reaches its potential. Join Brett Hoogeveen, CSP, for a fast-paced, practical session that uncovers why traditional promotion decisions so often miss the […]
Get Serious About Recruiting Talent (Like, Really Serious)
Imagine this: A 16-year-old phenom of a power forward (a basketball position, for the non-sports crowd) living in the most rural corner of Mississippi, reaches out to one of the top 10 college basketball coaches in the country and invites him over for Christmas Eve dinner. Odds that the coach shows up, even on that […]
The #1 Priority for HR Executives
At BetterCulture, we’ve long had a guiding principle we call The Prime Directive for Human Resources (HR). If you’re a Star Trek fan, you know what a prime directive means: an overarching non-negotiable mission. Ours is simple – yet profound. HR’s Prime Directive should be: attract, build, motivate, and retain great talent. When BetterCulture first […]
The 3-Step Formula to Drastically Improve Employee Retention
Retaining top talent is one of the most pressing challenges companies face. The single most powerful factor in overcoming this challenge? Outstanding supervisors at every level of your organization. Nothing else comes close. The Leadership Reality In most organizations, leadership quality varies widely. You’ll find one or two exceptional leaders, a fair number of mediocre […]
Executive Retreats, the BetterCulture Way: 3 Frameworks That Work
In just 30 minutes, get an inside look at how BetterCulture helps executive teams achieve alignment, set clear priorities, and strengthen culture through expertly facilitated retreats. We’ll walk you through our 3 proven retreat frameworks — each designed to drive real outcomes, not just conversation. If you’re considering an executive retreat, this is your chance […]
How to Ace a Job Interview: The Two Messages That Matter Most
You got the call. The job you’ve been eyeing is finally within reach. Now, all that stands between you and the offer is the interview. Cue nerves, last-minute Googling, and maybe some LinkedIn interview advice or a dusty career prep folder from your college days. Sure, those interview “dos and don’ts” might have a few […]
Who’s Really Boosting Your Bottom Line?
Pop the champagne – your company just wrapped up a killer quarter. Revenue is up nearly 25% year-over-year. That’s huge! So naturally, the credit goes to the rock stars in sales, the brilliant minds in marketing, and the visionaries in product development, right? Go ahead, call HR – ask them to plan the celebration. But […]
From the Ground Up: Six Essential Steps for Building an Employee-Led Culture
Most culture change efforts start at the top—but the best ones don’t stop there. In this practical webinar hosted by BetterCulture co-founder Brett Hoogeveen, we’ll explore how to build a thriving workplace culture by activating employees at every level. You’ll learn the six essential steps to drive behavior-based change, create shared ownership, and shape a […]
What Executives, Managers, and Employees Can Do to Build Culture from the Bottom Up
The link between culture and business performance is undeniable. Companies with strong cultures are: Today, it’s a given that building a healthy, high-performing culture is essential. What’s less understood is how to do it effectively. Most organizations focus on top-down efforts: vision statements, HR initiatives, and executive communications. And while these matter, they’re not enough. […]
Culture from the Ground Up: Why Bottom-Up Culture Building is the Future of Great Workplaces
For years, the dominant wisdom in business has been that “culture starts at the top.” It’s a phrase that’s often repeated—and for good reason. Senior leaders do play a critical role in shaping the direction and tone of an organization’s culture. But here’s the truth that often gets overlooked:Culture doesn’t become real because a CEO […]