Max Was Crushing It… Until He Got Promoted

Max wasn’t used to struggling. At 31, he had already done what most people in his company were trying to do. Seven years in, two promotions behind him, and a reputation that carried weight. He was the kind of employee people pointed to and said, “That’s how you move up around here.” He was fast, […]
Why Your Core Values Are Underperforming Assets (And What to Do About It)

Most organizations proudly display their core values. They’re on websites. They’re on walls. They’re in onboarding decks and employee handbooks. And yet, many leaders quietly sense the same thing: Our values sound good … but they’re not really changing how people behave. That’s not a values problem. That’s a performance problem. The uncomfortable truth about […]
Three Tips for Improving Your Performance Review Process

Let’s talk about something that sparks eye rolls in even the best workplaces – performance reviews. At BetterCulture, we’ve often consulted on this topic, and while we could go deep, today we’re keeping it simple: here’s a fresh perspective to transform a manager’s role in employee evaluation conversations that will make those conversations more impactful […]
Stop Promoting the Wrong People: How to Spot Leadership Talent That Actually Delivers

Every organization wants strong leaders—but too often, we promote people who excel as individual contributors and struggle once they’re leading others. The fallout is costly: frustrated teams, stalled growth, and talent that never reaches its potential. Join Brett Hoogeveen, CSP, for a fast-paced, practical session that uncovers why traditional promotion decisions so often miss the […]
Get Serious About Recruiting Talent (Like, Really Serious)

Imagine this: A 16-year-old phenom of a power forward (a basketball position, for the non-sports crowd) living in the most rural corner of Mississippi, reaches out to one of the top 10 college basketball coaches in the country and invites him over for Christmas Eve dinner. Odds that the coach shows up, even on that […]
The #1 Priority for HR Executives

At BetterCulture, we’ve long had a guiding principle we call The Prime Directive for Human Resources (HR). If you’re a Star Trek fan, you know what a prime directive means: an overarching non-negotiable mission. Ours is simple – yet profound. HR’s Prime Directive should be: attract, build, motivate, and retain great talent. When BetterCulture first […]
The 3-Step Formula to Drastically Improve Employee Retention

Retaining top talent is one of the most pressing challenges companies face. The single most powerful factor in overcoming this challenge? Outstanding supervisors at every level of your organization. Nothing else comes close. The Leadership Reality In most organizations, leadership quality varies widely. You’ll find one or two exceptional leaders, a fair number of mediocre […]
Executive Retreats, the BetterCulture Way: 3 Frameworks That Work
In just 30 minutes, get an inside look at how BetterCulture helps executive teams achieve alignment, set clear priorities, and strengthen culture through expertly facilitated retreats. We’ll walk you through our 3 proven retreat frameworks — each designed to drive real outcomes, not just conversation. If you’re considering an executive retreat, this is your chance […]
How to Ace a Job Interview: The Two Messages That Matter Most

You got the call. The job you’ve been eyeing is finally within reach. Now, all that stands between you and the offer is the interview. Cue nerves, last-minute Googling, and maybe some LinkedIn interview advice or a dusty career prep folder from your college days. Sure, those interview “dos and don’ts” might have a few […]
Who’s Really Boosting Your Bottom Line?

Pop the champagne – your company just wrapped up a killer quarter. Revenue is up nearly 25% year-over-year. That’s huge! So naturally, the credit goes to the rock stars in sales, the brilliant minds in marketing, and the visionaries in product development, right? Go ahead, call HR – ask them to plan the celebration. But […]