Exclusive, Free Culture-Building Tools

Elevate your leadership skills with this curated collection of free resources from BetterCulture. Developed in collaboration with your chamber of commerce, these tools are tailored to empower you to lead with confidence, foster a positive workplace culture, and drive business success.

BetterCulture leaders

Proven Content That Connects Culture to Business Results

BetterCulture's 7 Principles of Leadership©️

Do you know what it means to lead? We have the answer! BetterCulture’s Seven Principles of Leadership© are a great mental model for what it means to lead. See more clearly. Lead with greater impact.

BetterCulture's Leadership Essentials©️ Program

By registering for BetterCulture’s Leadership Essentials©️ program you will gain access to a 17-video leadership development program that will give you a clear vision of leadership and improve your skills. This Leadership Essentials©️ program is built from a select portion of BetterCulture’s comprehensive 56-video On-Demand MindSet Leadership Program.

Please contact your Chamber for your FREE access coupon code and save $199!

Tips on Improving Employee Recruitment

Looking to breathe more life into your employee recruitment efforts? Look no further than this interview with BetterCulture co-founder, Dr. Kim Hoogeveen. 

Characteristics of a Great Supervisor

Perhaps the single most common mistake we see when it comes to leadership is promoting or selecting the wrong individuals for supervisory roles. And when you start with the wrong person, you’re less likely to get the results you want.

22 Characteristics of Amazing Supervisors

Are your employees working under great supervisors? Are you hiring or promoting the right people into leadership roles? What are the signs of a potential amazing supervisor? Find out in our download below. 

The 4 Reasons Cultures Fail - TED Talk

Kim Hoogeveen is a licensed psychologist and was the founding CEO of QLI – a nationally recognized rehabilitation center that was recognized five times as the #1 Best Place to Work in Omaha.

In this talk, Dr. H explores why companies and leaders fail to live up to their ideals and how to correct their course.

The 5th Reason Cultures Fail

A decade removed from Dr. Hoogeveen’s initial TED Talk, this article spotlights a 5th – and incredibly powerful – reason why most organizations struggle to build the type of workplace culture leaders say they want. 

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Case Study

A Proven Framework for Cultures That Win.

No matter the size, shape, or focus of your business, a strong culture is how you thrive. Any company in any industry can drive success with BetterCulture.

Why BetterCulture

Not Your Typical Workplace Program.

Developed by a 5-time #1
“Best Places to Work” winner

Practical, proven strategies that provide impactful changes to enhance your company culture. If being recognized as a “Best Place to Work” is one of your goals, we can help you achieve it.

Connect culture to
business results

Culture isn’t just about making people feel good. This program and our clients have proven that building a better workplace culture leads to a more profitable business.

Designed to foster
change at all levels

Build from the top-down and bottom-up with a unique approach that engages employees at all levels, fostering a unified, cohesive culture.

Employees see benefits
at work and in life

Resources, tools, and coaching that help employees achieve more success at work and at home. Develop good employees and great people.

Get Started in 3 Simple Steps.

Team getting started with BetterCulture

Tell us your goals

Meet with our team and give us an overview of your ideal company vision.


See your path forward

We’ll provide a customized proposal to develop your leaders and strengthen company culture.


Realize your vision

Build a better business with easy-to-use tools that help leaders and employees drive company culture.

Take the first step toward a BetterCulture