Stop Promoting the Wrong People: How to Spot Leadership Talent That Actually Delivers
Every organization wants strong leaders—but too often, we promote people who excel as individual contributors and struggle once they’re leading others. The fallout is costly: frustrated teams, stalled growth, and talent that never reaches its potential. Join Brett Hoogeveen, CSP, for a fast-paced, practical session that uncovers why traditional promotion decisions so often miss the […]
The People Leader Checklist
The People Leader Checklist from BetterCulture
Executive Retreats, the BetterCulture Way: 3 Frameworks That Work
In just 30 minutes, get an inside look at how BetterCulture helps executive teams achieve alignment, set clear priorities, and strengthen culture through expertly facilitated retreats. We’ll walk you through our 3 proven retreat frameworks — each designed to drive real outcomes, not just conversation. If you’re considering an executive retreat, this is your chance […]
Who’s Really Boosting Your Bottom Line?
Pop the champagne – your company just wrapped up a killer quarter. Revenue is up nearly 25% year-over-year. That’s huge! So naturally, the credit goes to the rock stars in sales, the brilliant minds in marketing, and the visionaries in product development, right? Go ahead, call HR – ask them to plan the celebration. But […]
From the Ground Up: Six Essential Steps for Building an Employee-Led Culture
Most culture change efforts start at the top—but the best ones don’t stop there. In this practical webinar hosted by BetterCulture co-founder Brett Hoogeveen, we’ll explore how to build a thriving workplace culture by activating employees at every level. You’ll learn the six essential steps to drive behavior-based change, create shared ownership, and shape a […]
What Executives, Managers, and Employees Can Do to Build Culture from the Bottom Up
The link between culture and business performance is undeniable. Companies with strong cultures are: Today, it’s a given that building a healthy, high-performing culture is essential. What’s less understood is how to do it effectively. Most organizations focus on top-down efforts: vision statements, HR initiatives, and executive communications. And while these matter, they’re not enough. […]
Culture Kickstarter Pack
The Essential Guide to Planning High-Impact Executive Retreats
Culture from the Ground Up: Why Bottom-Up Culture Building is the Future of Great Workplaces
For years, the dominant wisdom in business has been that “culture starts at the top.” It’s a phrase that’s often repeated—and for good reason. Senior leaders do play a critical role in shaping the direction and tone of an organization’s culture. But here’s the truth that often gets overlooked:Culture doesn’t become real because a CEO […]
The DNA of Elite Executive Teams: Traits of High-Performing Leadership
At the invitation of owners and CEOs, I’ve enjoyed the opportunity to work with many executive teams. In some situations, I have been asked to lead or facilitate processes. In other instances, I have simply been asked to participate and consult. Occasionally, CEOs simply want me to observe and perhaps occasionally ask a question or […]
Why Your Next Executive Retreat Should Focus on Culture
When organizations struggle with people-related issues—turnover, disengagement, conflict, and underperformance—the root cause often comes down to culture. Company culture is a powerful driver of business success, yet it’s frequently misunderstood, neglected, or left to evolve on its own. That’s a dangerous strategy—or, more accurately, a dangerous non-strategy. The ability to build and protect culture starts […]