Team Building

20 Tenets of Culture is an easy-to-implement soft skills development system for all employees. The program starts with a quick employee self-assessment. This simple assessment generates a yearlong series of coaching content delivered directly to participating employees. Over the course of the yearlong program, employees have access to a personalized growth dashboard while organizations receive informative company-wide data and valuable culture insights.

20 Tenets participants begin their yearlong growth journey with a video-based self-assessment that takes 30 minutes or less. Participants will watch 20 short self-assessment videos (or alternatively, read the transcript), and then rate themselves on a 1-9 scale on each of the 20 Tenets that make up the program. Following completion of the self-assessment, participants will be asked to identify 2 of the 20 Tenets on which they would like to improve (“Focus Tenets”). Participants then receive their assessment report and have full access to the platform.

The 20 coaching videos are approximately 4-5 minutes each. Each coaching video provides practical and aspirational messaging designed to help participants understand the value of each Tenet and to encourage them to take actions to improve themselves – both personally and professionally.

Incredibly personable and talented, Albert Lawrence was carefully selected to host the 20 Tenets program. A graduate of Yale University and now based out of Los Angeles, Albert has a deep background in technology and media – both behind and in front of the camera. A highly respected producer and emcee for live events across the United States, Albert has worked with Apple, Disney, Warner Bros., CBS, and ABC. He’s an on-air correspondent for the Emmy Award-winning television series, The Henry Ford’s Innovation Nation, and has hosted hundreds of hours of video streams for Amazon Live. Albert donates time to the Television Academy Foundation, the Coca-Cola Scholars Foundation, and the United Negro College Fund, and emcees national fundraising events for organizations like AVON 39: The Walk to End Breast Cancer and Equinox’s Cycle for Survival.